Driving multi-faceted culture change
The Executive team at HSBC wanted to explore, develop, and drive culture change across three key areas: organisational values, inclusion and diversity, and ways of working during Covid-19. Their aspiration was to bring people together in ‘human’ conversations to connect and interact with each other around these topics.
Using our Collaboration Jam approach we brought people together in a 72-hour global conversation that enabled equal participation across time zones and geographies, to discuss, debate, and identify actions for each of the key topic areas. Our HSM Advisory facilitators supported people to build and challenge each other’s ideas, providing previously untapped insight into the expectations and perspectives of employees.
HSBC used the insights from the Jam to sense-check and embed their refreshed values. The conversation helped them understand what language would resonate and motivate their people and assess which values would be most difficult to embed. They also used the Jam to provide robust insights on building an inclusive organisation – a topic that is challenging to move the needle on. Thirdly, they explored people’s experiences of working during Covid-19. This gave them a pulse check on how their people were feeling as well as providing useful data on how people want to work after Covid-19 ends.